Print Advertisements
These print advertisements were created for a B2B newspaper company. The sizes range from a foldout gatefold advertisement done for a high profile client to a half page print product.
The above ad was our inside gatefold for the Book of Lists 2022-2023. The client was in need of a new look for this design. Their current designer started the design and I was tasked to reimagine a new ad that fit the clients needs. They sent over two options for images, this image was chosen due to the
vibrant coloring and brightness of the image. This choice allowed the content stand out more. The image was also brightened, and saturation was taken down a bit to really contrast between the image and the content. The bold type allows the viewers to understand where each different building and layout of each floor is located. The secondary information was in a smaller more condensed font used to show description information.
Was used during the real estate section for one of our May newspapers. This is a two-page spread, detailing two listings for business offices. The imagery was chosen to attract our audience to upgrade their current offices to one of these luxurious locations. The imagery and addresses of these two listings were deemed most important to attract readers initially. The font chosen was to give character but also feel more upscale. The footnote information is also called out as secondary information so that the company and the relators are noticed after the initial attraction to the locations.
This piece is very content heavy; however, the content is broken down into bold sections for easy to grab content. The panelists section was placed in a bold black graphic to grab readers attention first. The presenter’s section was also made to be bold but secondary to grab readers attention. These two sections are vital to grab our audience’s attention and entice them to go to the event. The event information is bolded as well to make sure our audience knows when to mark their calendars.
This new product and advertising set was a special contract created for Pinnacle bank showcasing Nashville’s best nonprofits. This piece needed to be bright, powerful, and exciting to look at in the newspapers. The color was chosen to stand out from our typical blue, white, and black ads so that it is distinguishable and fun to engage with.